篇一：乔布斯演讲稿
Thank you. Im honored to be with you today for your commencement
from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest Ive ever gotten to a college graduation.
Today I want to tell you three stories from my life. Thats it. No big deal. Just three stories. The first story is about connecting the dots.
I dropped out of Reed College after the first six months but then stayed
around as a drop-in for another eighteen months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, Weve got an unexpected baby boy. Do you want him? They said, Of course. My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final
adoption papers. She only relented a few months later when my parents promised that I would go to college.
This was the start in my life. And seventeen years later, I did go to college, but I na?vely chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six
months, I couldnt see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was,
spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didnt interest me and begin dropping in on the ones that looked far more interesting.
It wasnt all romantic. I didnt have a dorm room, so I slept on the floor in
friends rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didnt have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science cant capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, its likely that no personal computer would have them.
If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you cant connect the dots looking forward. You can only connect them looking
backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.
My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage
into a $2 billion company with over 4,000 employees. Wed just released our finest creation, the Macintosh, a year earlier, and Id just turned thirty, and then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didnt know what to do for a few months. I felt that I had let the previous generation of entrepreneurs
down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. Id been rejected but I was still in love. And so I decided to start over.
I didnt see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create
the worlds first computer-animated feature film, Toy Story, and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apples current renaissance, and Lorene and I have a wonderful family together.
Im pretty sure none of this would have happened if I hadnt been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes lifes going to hit you in the head with a brick. Dont lose faith. Im convinced that the only thing that kept me going was that I loved what I did. Youve got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you havent found it yet, keep looking, and dont settle. As with all matters of the heart, youll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Dont settle.
My third story is about death. When I was 17 I read a quote that went
something like If you live each day as if it was your last, someday youll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to
篇二：永远的乔布斯经典演讲(中英文对照)
Thank you.
Im honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest Ive ever gotten to a college
graduation. Today, I want to tell you three stories from my life. Thats it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife -- except that when I popped out they decided at the last minute that they really wanted a girl.
So my parents, who were on a waiting list, got a call in the middle of the night asking, Weve got an unexpected baby boy; do you want him? They said, Of course. My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my
parents promised that I would go to college. This was the start in my life.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six
months, I couldnt see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.
So I decided to drop out and trust that it would all work out okay. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didnt interest me, and begin dropping in on the ones that looked far more interesting.
It wasnt all romantic. I didnt have a dorm room, so I slept on the floor in friends rooms. I returned coke bottles for the five cent
deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by
following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.
Because I had dropped out and didnt have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great
typography great. It was beautiful, historical, artistically subtle in a way that science cant capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh
computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal
computer would have them. If I had never dropped out, I would have never dropped in on that calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. Again, you cant connect the dots looking forward; you can only
connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever -- because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.
My second story is about love and loss.
I was lucky -- I found what I loved to do early in life. Woz1 and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a two billion dollar company with over 4000 employees. Wed just released our finest creation -- the Macintosh -- a year earlier, and I had just turned 30.
And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so
things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of
Directors sided with him. And so at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didnt know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down -- that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me: I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didnt see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The
heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer-animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, and I returned to Apple, and the technology we developed at NeXT is at the heart of Apples current renaissance. And Laurene and I have a wonderful family together.
Im pretty sure none of this would have happened if I hadnt been fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometime life -- Sometimes life going to hit you in the head with a brick. Dont lose faith. Im convinced that the only thing that kept me going was that I loved what I did. Youve got to find what you love.
And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking -- and dont settle. As with all matters of the heart, youll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking -- dont settle.
My third story is about death.
When I was 17, I read a quote that went something like: If you live each day as if it was your last, someday youll most certainly be right. It made an impression on me, and since then, for the past 33 years, Ive looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something.
Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking
篇三：乔布斯精彩演讲的八大要素
乔布斯精彩演讲的八大要素
有说服力的演讲底稿包含9个常见的要素。亲爱的读者，在你打开演示程序之前，不妨考虑将这些构成要素纳入演讲底稿中去，不管是将它们插入你的keynote软件，还是powerpoint软件，抑或其他任何软件都可以。这其中某些概念我们将在以后更详细地探讨，但现在，请暂时记住它们。
精悍的标题你想带给观众的最伟大的想法是什么？注意，标题应当简短易记，并以主谓宾的语序出现。当乔布斯推出iphone手机时，他大声宣布：“今天，苹果重新发明了手机！”这就是他的标题。标题的作用是紧紧地抓住听众的注意力，使人们集中精力听演讲。阅读《今日美国》，你一定会有所收获。下面是这份美国最流行的日报所采用的一些标题的例子： “超薄苹果！超强功能！”“苹果发布‘雪豹’新操作系统 ”“苹果ipod瘦身” 激情声明“公共演讲之父”亚里士多德相信成功的演讲者都有一种“精神病态”，对演讲主题充满激情，一般的沟通者则很少对他们的话题表现出兴奋感。乔布斯几乎每一次做演讲时，都表现出令人眩晕的兴奋感。他以前的雇员，甚至包括一些专职记者都声称，乔布斯旺盛的精力和热情令人神往，让人禁不住为之倾心、着迷。读者朋友，请花几分钟的时间填空，作为对演讲激情所作的声明：“我非常兴奋，因为此产品（公司、精神、功能等） 。”请作出关于激情的声明，不要怕难为情，大方地和听众分享你的活力和激
情。 “3”条关键信息现在你已经确定了你的标题，也作出了声明，下面请写出3条你希望在场的听众接收到的信息，要做到使他们不用翻看就能很容易地回想起信息的内容。虽然场景5将就这个问题进一步展开深入地论述，但是亲爱的读者朋友们，请现在就记住，你的听众靠短时记忆能记住的只有3~4个要点。每个关键信息都必须有充分的素材来支持。 隐喻和类比当你确定了关键信息和支持点以后，接下来应确定使用何种修辞手法，令你的叙述更有吸引力。根据亚里士多德的意见，隐喻是“迄今为止最有意义的手法”。隐喻也是一种比喻—用一个词或短语，以特征上存在某一类似之处的一个事物来指代另一事物。隐喻之隐喻性的实现基于隐喻创造者的经验和隐喻接受者的经验的相互融合。隐喻是市场营销、广告和公关宣传活动中常用的一种很有说服力的工具。乔布斯在交谈和演示中经常运用隐喻。在某次有名的采访中，乔布斯说：
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